SouthMACH 17 – Celebrating the heartland of NZ Manufacturing



SouthMACH 17 – The South Island’s Premier Technology Trade Show

Run over two days (24-25 May) the show provided a great opportunity for the manufacturing community to come together under one roof to see all that’s new in the industry.

Our stand at SouthMACH was busy throughout the two days, with plenty of existing customer visiting and potential new customers looking at the technology on display.  It’s interesting to stand back sometimes at these events and watch generations of engineers and designers absorbed in discussions about engineering.  Gone are the days of talking about software and features.  These people think far more about design and manufacturing issues than picks & clicks in a CAD system.  And that’s exactly how it should be.

southmach17-02Autodesk HSM / Inventor and Fusion 360 were hot topics this year.  We put particular emphasis on the “art to part” workflow – the CAD model to the machining centre – in many cases bypassing the 2d drawing altogether, with tolerancing & probing featuring heavily in the discussions.

Data Management also came up in many conversations with customers and prospects looking for better tools to manage and protect their growing volumes of digital intellectual property.  Data management tools like Autodesk Vault and cloud storage tools like Fusion Team were conversations customers wanted to have this year.  On one occasion, we even discussed hosting Autodesk Vault on a cloud server.

This year, the show really demonstrated the readiness of the manufacturing community to embrace the considerable benefits some of these technologies can bring to geographically distributed teams.

SouthMACH this year was particularly enjoyable because we had several occasions where existing customers started conversations with new prospects.  Often the conversations included comments about why they’ve remained a customer for ten years or more, so thank you to all those existing customers for your support!

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